Digital Advertising Courses
IAB UK online 培训 is totally free-to-access as a membership benefit. This means you can enrol immediately onto a variety of 培训 courses, suitable for all abilities and seniority. Our CPD accredited courses span many areas in this fast-growing sector, from how ads are served online to the measurement of digital campaigns. Complete 培训 at your own pace to become fully immersed in this exciting industry and become a confident, educated authority on all things digital advertising.
You must be a member of IAB UK to access online 培训.
Browse our online 培训 courses
See our available online 培训 courses below and if you have any questions or enquiries, please get in touch at (电子邮件保护)
Industry Overview and Acronym Debunk
This IAB-led overview of the industry will get you to grips with the types of companies involved in this sector and how digital ads are traded.
Introduction to Digital 测量
This course will take you through principles of how to build your measurement strategy.
Future of Targeting and 测量
在本课程中, we outline the implications of the deprecation of the third-party cookie and other identifiers, and discuss how to start preparing for the future.
Digital Advertising Regulation in the UK
This course provides an overview of how digital advertising is regulated in the UK, 内审局的角色, and industry 标准.
Emerging Channels
This course explores fast-evolving digital channels including CTV, DOOH, audio and retail media and how they are changing.
编程101
Get to know what programmatic is and where it’s come from, how a programmatic ad gets served and how to measure these campaigns.
付费社交101
Discover the power of paid social media and learn the fundamentals, including: tracking, 针对, 预算, 有创意的, 报告. 和优化.
付费搜索101
Explore the fundamental elements of paid search, as well as the seven key foundations needed to launch a paid search campaign.
开始
If you are a member of IAB UK you can immediately access all of our online 培训. By navigating to the online 培训 platform from this page, you will prompted to sign up (or log in if you have previously accessed the platform). You will automatically be enrolled in all courses meaning you can dive right in get started upskilling your digital skills.
定制培训
In need of specific 培训? You're in the right place. We're experts in all things digital and can design bespoke courses to fit your needs.
Webinars and virtual events
We also host a variety of webinars on a range of topics from across the industry that members can attend live or stream later at their own leisure.